How to Create a Facebook Page for Your Business
We all have clicked “like” or “share” before: Facebook Pages can be a great way to communicate with a broad number of customers. With over 2.5 billion users worldwide, Facebook is undoubtedly the leading social network. With WhatsApp and Instagram on top, the Facebook group provides an incredible chance to connect with users and customers.
Before you get started creating a Facebook Page, you should check if your name is available for all desired networks: Facebook, Instagram, Twitter and of course the dot-com domain:
How Can I Promote My Business on Facebook?
There are numerous ways to promote your projects, products or business blog posts on Facebook. Both free and paid options are available. Usually you start with a Facebook Page (see below). Regular posts allow you to engage with potential customers and users.
With this, Facebook usually offers you a boost to your posts. These boosts are paid advertising and allow you to reach more users. Make sure you define your goals and budget correctly as well as tracking the actual results. Click-through rates vary widely, depending on the quality of your posts.
To achieve maximum click-through rates, make sure to always include a graphic. If you are struggling to get quality graphics, check out Stencil — a simple web-based graphic program without the clutter and complexity of, for example, Photoshop. You get up to ten images per month for free after registration.
How Can I Start a Facebook Page for My Business?
Setting a Facebook Page up for your business isn’t a tricky thing to do. Follow the simple steps below and get it done in under ten minutes:
- Head over to Facebook on the “Create a Page” section and click “Get Started”:
- For most businesses you are well off with “Business or Brand”:
- Afterwards you will be asked to upload a logo/profile picture and cover photo. You can skip these steps or get a photo done on the previously mentioned service Stencil.
- Your new FB Page is set up and ready to be configured. Make sure to upload a logo and generate a cover image (see 3.). Follow the built-in guide to configure your page further:
- Make sure to set the @username - this will become your Facebook link. This way you will get a permanent link you can use when sharing your page:
Once you have completed the basic setup of your new FB page, you need to drive attention to it. In the following you will find some advice on how to get started with promoting your Business Facebook Page.
How to Drive More Attention to Your New Facebook Page
The first steps are the hardest when it comes to the marketing of your new FB Page. The following steps should give you a nice head start to pushing your page:
- Post a number of updates or share your blog articles - focus on providing value instead of just pushing information out.
- Start inviting a number of interested friends to like and share your new page. Every thumbs-up counts.
- To receive a further boost you can consider a giveaway or other forms of contests.
- Make sure to update your website with the common social media links in the footer.
As with any promotion efforts, it is more an on-going task than a “done and dusted”-job. Make sure to regularly check in and give your page a little push.
Can I Have a Facebook Page Without a Facebook Account?
Is it Possible to Join a Facebook Group With a Facebook Page?
Yes, it’s now possible to join a FB group using your Facebook Page. This allows you to consistently present your brand in Facebook's public space. Be careful to read the individual group rules before joining groups though. Some pages accept only individual accounts.
Can I Use a Facebook Page Instead of Owning a Website?
While it’s possible to use a Facebook Page instead of operating your own website, it comes with quite a few downsides. Most notably these:
- Your options are limited when it comes to customizing your page compared to your own website. This can become an obstacle in the path of the customer trying to reach you.
- Remember, the control of your Facebook Page is not in your hands, unlike a website on your own domain. You will ultimately be dependent upon Facebook’s terms of service and other regulations.
- Facebook will also be the medium of communication if a potential customer tries to contact you through your page. Additionally, you will miss out on those who did not sign up on Facebook.
- Eventually shifting from your Facebook Page to a dedicated website will not be a smooth ride. “facebook.com” was part of your URL and hence ingrained in your audience’s mind so a separate domain will most likely reduce the number of visitors.
There are other options for starting a website or blog for your business. You can use a website builder like Carrd, Wix, and Squarespace. All three are cheap and user-friendly ways to build a website without touching one line of code.
The Bottom Line
If done well, a Facebook Page is an opportunity to connect and communicate with your customers or users. Make sure to customize your branding to make sure people recognize your business on the FB page (see above) and share regular updates to keep the page visible. It doesn’t need to be a sophisticated post every time - sometimes a creative but simple photo from your daily work can be enough.